Of course one overlooked way that costs very little, but can have huge payoffs, is entering local and regional business awards.

In the Nature Coast region these are the 2010 Electra Business Awards.

Businesses all over the country in recent years have been recognised in business excellence, community service, or leadership. However the real marketing payoff often is the stories through the media about the winning companies. You become newsworthy and the media wants to tell your story. Newspaper and Radio interviews follow; profile is lifted and in some cases more opportunities to bid on contracts as profile is often lifted well beyond their local markets.

The most absolute best thing about winning awards is the credibility of having someone else tooting your horn. You can then use this endorsement I your total marketing mix by proudly displaying your winners logo on websites, order forms, other advertising and so on.

However, none of this is yours unless you take the first step. Go to the business awards website today and register your interest. You will have access to help in taking you through the process and you can be sure that you are taking a right step in marketing your business.

Now is not the time to stop marketing your businesses… go to www.electra.co.nz/businessawards

Why NZ Businesses suck at marketing and what to do about it

If you put it off last year, its time to re think your decision because there is a really good reason to enter…

Apart from being an excellent marketing tactic or a promotional exercise the biggest benefit of entering these awards by far is the discipline of standing back and objectively ‘taking stock’ of exactly where you are at.

Let me explain…
You have probably heard dozens of times the phrase “working on your business instead of in your business”, and like a lot of people wondered ‘what exactly is that?’ And also like dozens of other businesses, you say to yourself, ‘how does that apply to me as a business owner or manager? What is the point?’

Well the point is this!  If you want your business to grow, you must stop being the guy that does everything… and instead learn how to direct and manage your systems, processes and people to run and grow your business.

The great thing about entering the awards is that you have a deadline, you receive assistance to enter and you’ll get two sets of experts to provide robust feedback on your organisation. From there you can use this information and data to make other decisions about ‘where to from here’. (This is working on your business).

Two things are required now – decide to improve your business outlook, then hop online and start the registration process. Do it now!   Go to www.electra.co.nz/businessawards for more information and to register.

Why NZ Businesses suck at marketing and what to do about it

Jeff Smith

jeff@boostbusiness.co.nz

BOOST are responsible for Motivating and assisting Kapiti and Horowhenua businesses get their business awards to an entry level standard.

Jeff Smith

021-566535

PS – Why most Kapiti Businesses suck at marketing and what to do about it

Kapiti Business Coaching

The Business Coaching Guy AKA Jeff Smith master franchise BOOST Business Coaching says ‘There appears to be plenty of inquiry coming from Kapiti Businesses looking for simple action oriented Business assistance’. ‘ The thing about BOOST Business Coaching is that we have a reputation for working with businesses on a practical level – in other words we tend to leave the fluff, academics and psycho theory to other business coaching companies to peddle’.

The BOOST Business Coaching programme has been available in Kapiti and the Wellington region for the past few months however we are now looking to enhance Kapiti Business Coaching by offering the BOOST system to a local provider or someone looking to join an accomplished company.

We are looking for someone who has previously been in small business and who can talk to Kapiti Businesses on a one to one ‘down to earth’ level

Jeff Smith says “The Kapiti master franchise is available now and we would love to talk to that special business coach in the Kapiti or Horowhenua region who has a good track record in growing small businesses rapidly.

Kapiti Businesses have been especially keen to take on our $299 BOOST Coaching Lite programme which gives small businesses a good feel what coaching can do for them and how much they are likely to profit from having a good business coach on their team.

Contact BOOST Business Coaching

‘Many small businesses tell us that having BOOST Business Coaching on board is like having a bolt on Marketing, Operations and Finance department’

If you are in Business in Kapiti or anywhere in Wellington  give us a call and we will get your Kapiti Business Coach on the job right away.

Kapiti Business Coaching - $299 BOOST lite programe

Can my Kapiti Business Coach help me franchise my business?