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	<title>Boost Business Coaching &#187; About Boost</title>
	<atom:link href="http://boostbusiness.co.nz/art/category/aboutboost/feed/" rel="self" type="application/rss+xml" />
	<link>http://boostbusiness.co.nz/art</link>
	<description>BOOST business coaching makes your business better, bigger, faster and more profitable.</description>
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		<title>Business Marketing tactics &#8211; Google Adwords 40 Step course</title>
		<link>http://boostbusiness.co.nz/art/2011/01/11/business-marketing-tactics-google-adwords-40-step-course/</link>
		<comments>http://boostbusiness.co.nz/art/2011/01/11/business-marketing-tactics-google-adwords-40-step-course/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 08:45:14 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>
		<category><![CDATA[Business marketing]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=655</guid>
		<description><![CDATA[Business Marketing Tactics - Google Adwords best practice
]]></description>
			<content:encoded><![CDATA[<div id="attachment_659" class="wp-caption alignleft" style="width: 270px"><a href="http://boostbusiness.co.nz/art/wp-content/uploads/2011/01/lots-of-traffic.jpg"><img class="size-full wp-image-659" title="lots of traffic..." src="http://boostbusiness.co.nz/art/wp-content/uploads/2011/01/lots-of-traffic.jpg" alt="Business Marketing: Google - Getting lot of traffic...." width="260" height="143" /></a><p class="wp-caption-text">Business Marketing: Google - Getting lot of traffic....</p></div>
<p>Click here to download your BOOST Business Seminars Adwords &#8220;how to&#8221;</p>
<p><a href="http://boostbusiness.co.nz/art/wp-content/uploads/2011/01/GoogleAdwordsManual_BOOST_Seminars2.pdf">Google Adwords Manual from BOOST_Seminars</a></p>
<p>Happy Reading</p>
<p>Jeff Smith</p>
]]></content:encoded>
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		<item>
		<title>Business Exit Strategy</title>
		<link>http://boostbusiness.co.nz/art/2010/10/27/business-exit-strategy/</link>
		<comments>http://boostbusiness.co.nz/art/2010/10/27/business-exit-strategy/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 00:42:26 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>
		<category><![CDATA[Business Coaching New Zealand]]></category>
		<category><![CDATA[EXITBoost]]></category>
		<category><![CDATA[Business exit strategy]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=646</guid>
		<description><![CDATA[Business Exit Strategy - all about handing over your business profitably.. ]]></description>
			<content:encoded><![CDATA[<p>This article by Businessday.com.au is all about the value of having a robust and profitable business exit strategy.</p>
<p><a href="http://www.stuff.co.nz/business/small-business/4272250/Know-your-exits" target="_blank">Business Exit Strategy  - Businessdy.com.au</a></p>
<p>This ties in well with the ExitBoost programme offered by BOOST business.</p>
<p>Exit BOOST is for Business owners who are serious about exiting their business by getting it SALE ready. Extract the maximum return from your hard work. Talk to us before putting your business on the market.Your investment wil pay off handsomely</p>
<p>Set up an initial assessment on developing a successful business exit strategy through our Business Coaching New Zealand lite programme- $299 +GST &#8211; <a href="http://boostbusiness.co.nz/art/2010/07/01/the-299-business-coach-wgt/">Business Exit Strategy</a></p>
]]></content:encoded>
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		<item>
		<title>Business Coaching New Zealand</title>
		<link>http://boostbusiness.co.nz/art/2010/10/25/business-coaching-new-zealand/</link>
		<comments>http://boostbusiness.co.nz/art/2010/10/25/business-coaching-new-zealand/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 07:46:21 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost]]></category>
		<category><![CDATA[Business Boost New Zealand]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Wellington Business Help]]></category>
		<category><![CDATA[Business Coach New Zealand]]></category>
		<category><![CDATA[Business Coaching New Zealand]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=627</guid>
		<description><![CDATA[Business Coaching New Zealand company looks to expand presence across New Zealand... ]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Business Coaching company looking to expand to rest of New Zealand</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Boost Business is looking to appoint coached to all areas of New Zealand. Boost currently has coaches in the lower North island and is currently following up with interested people in the rest of New Zealand</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">As far as New Zealand is concerned Boost Business Coaching is looking to appoint coaches in other populated parts of New Zealand such as Auckland, Hamilton and Christchurch.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;We are looking to partnerwith entrepreneurs and open business coaching franchises all over New Zealand&#8221; says Boost Business Coaching New Zealand CEO Jeff Smith. THe great part of this ias tha twe are partnering so there are no upfront astronomical fees or costs associated with becoming part of the Boost Business Coaching New Zealand team</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The recession has hit parts of New Zealand hard. However, companies we&#8217;ve coached have managed to increase their success, despite the economic situation.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">It&#8217;s been shown that companies that hire a business coach vastly improve their business. In addition, the market has seen a demand for business coaching in the last few years, and business coaching is the second fastest growing industry in the world.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Boost Business coaches help companies get organised, focus on goals, and ultimately help the client achieve rapid success.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Boost Busines Coaching New Zealand is looking to partner with consultants, accountants or entrepreneurs who genuinely aspire to be a leaders in thier local communities. Boost has the proven pathway to get your Boost presence off the ground and are different than the usual franchise model in that our coaches become shareholders in the master franchise success.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">We are also keen to hear from former coaches who are keen to hit the ground running with plenty of qualified leads and appointments to start working on.</div>
<h2>
<div id="attachment_628" class="wp-caption alignleft" style="width: 280px"><img class="size-full wp-image-628" title="Business Coaching New Zealand" src="http://boostbusiness.co.nz/art/wp-content/uploads/2010/10/map-of-NZ.gif" alt="Business Coaching New Zealand" width="270" height="185" /><p class="wp-caption-text">Business Coaching New Zealand</p></div>
<p>Business Coaching New Zealand</h2>
<p>Business Coaching company looking to expand to rest of New Zealand</p>
<p>Boost Business coaching is looking to appoint coaches to all areas of New Zealand. Boost currently has coaches in the lower North island and is currently following up with interested people in the rest of New Zealand.</p>
<p>As far as NZ is concerned Boost Business Coaching New Zealand is looking to appoint coaches in other populated parts of New Zealand such as Auckland, Hamilton and Christchurch.</p>
<h3>Business Coaching New Zealand expansion plans</h3>
<p>&#8220;We are looking to partner with entrepreneurs and open business coaching franchises all over New Zealand&#8221; says Boost Business Coaching New Zealand CEO Jeff Smith. The great part of this is that we are partnering so there are no upfront astronomical fees or costs associated with becoming part of the Boost Business Coaching New Zealand team</p>
<p>The recession has hit parts of New Zealand hard. However, companies we&#8217;ve coached have managed to increase their success, despite the economic situation.</p>
<h3>Sucessful Business Coaching techniques in New Zealand</h3>
<p>It&#8217;s been shown that companies that hire a business coach vastly improve their business. In addition, the market has seen a demand for business coaching in the last few years in New Zealand, and business coaching is the second fastest growing industry in the world.</p>
<p>Boost Business coaches help companies get organised, focus on goals, and ultimately help the client achieve rapid success.</p>
<p>Boost Busines Coaching New Zealand is looking to partner with consultants, accountants or entrepreneurs who genuinely aspire to be a leaders in thier local communities. Boost has the proven pathway to get your Boost presence off the ground and are different than the usual franchise model in that our coaches become shareholders in the master franchise success. A Boost franchise can also be bolted on to existing businesses</p>
<p>We are also keen to hear from former coaches who are keen to hit the ground running with plenty of qualified leads and appointments to start working on</p>
<p><a href="http://www.boostbusiness.co.nz">Check out our business coaching programme currently being used all over New Zealand </a></p>
<p>New Clients from all over New Zealand can apply to undergo a <a href="http://boostbusiness.co.nz/art/2010/07/01/the-299-business-coach-wgt/">Boost Business Coaching New Zealand lite programme</a> for just $299 for one month</p>
<p>Enquiries - Business Coaching NZ</p>
<p>Jeff Smith &#8211; The Business Coaching guy New Zealand</p>
<p>021-566535 or contact us through <a href="http://http://boostbusiness.co.nz/contact-us.html" target="_blank">the contact page here.</a></p>
<p style="text-align: center;">see the article on <a href="http://boostbusiness.co.nz/art/2010/10/25/marketing-strategies/"><strong>marketing strategies</strong></a></p>
<p style="text-align: center;"><a href="http://boostbusiness.co.nz/art/wp-admin/post.php?action=edit&amp;post=3">Share/Save</a></p>
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		<title>Why sell your business? Gearing your Kiwi business up for franchising (its quicker and simpler than you think!)</title>
		<link>http://boostbusiness.co.nz/art/2010/07/15/why-sell-your-business-gearing-your-kiwi-business-up-for-franchising-its-quicker-and-simpler-than-you-think/</link>
		<comments>http://boostbusiness.co.nz/art/2010/07/15/why-sell-your-business-gearing-your-kiwi-business-up-for-franchising-its-quicker-and-simpler-than-you-think/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 05:24:55 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>
		<category><![CDATA[franchise]]></category>
		<category><![CDATA[Business Assistance]]></category>
		<category><![CDATA[franchise your business]]></category>
		<category><![CDATA[wellington business coaching]]></category>
		<category><![CDATA[wellington franchise]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=582</guid>
		<description><![CDATA[Why sell your business? Gearing your Kiwi business up for franchising (its quicker and simpler than you think!)... 3 steps to consider]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-583" title="wellington business franchise help" src="http://boostbusiness.co.nz/art/wp-content/uploads/2010/07/wellington-business-franchise-help.jpeg" alt="wellington business franchise help" width="117" height="122" />Many people these days want to have their own business. People might also be looking to start their own business but don&#8217;t have any idea about how to go about it.</p>
<p>In this scenario, franchise businesses are the solution to their problems. Today there are franchises in all industries. To purchase a franchise, you have to go through three basic steps. These three steps are interview, purchasing the franchise and training. The confusing process of gearing your business up for franchising can be simplified if you take each of these three purchaser steps individually</p>
<p><strong>The Interview</strong></p>
<p>There is an interview process for almost all franchises. You should interview to determine if the potential franchise holder is capable of being a franchisee. Usually franchises will prefer a person who has some business background. But others are not much concerned about the relevant background. The secret is to ensure that your business provides good training mechanisms and excellent business systems to turn even the most novice person into an effective team member.</p>
<p><strong>The Purchase</strong></p>
<p>After this, the next step is that of the actual purchase. You may consider financing a portion of purchase price with a deposit for your purchaser. This purchase price should include the franchise fee, the equipment costs and other ongoing royalties. The franchise fee is usually used to provide the purchaser with training in the use of brand name. Almost all franchises charge ongoing royalty fees. This can be a fixed priced or a percentage of revenue. This is also charged to use the brand name and the business practices of the franchise business.</p>
<p><strong>Training</strong></p>
<p>As a last step, after the purchase is complete, a training date is set. Many franchises have a 1-2 weeks training program. During this period you should aim to train the franchisee in your business operations including systems and processes. Marketing training can also be given to the franchisees in the training period. The marketing techniques vary from industry to industry. Lets face it you already have the knowledge of what techniques work the best in that particular industry.</p>
<p>From the above information, you can see that franchising is not that complex at all. Franchising your business operations, marketing and keeping score systems is a great way to get returns on your capital without giving away your business. Get advice and seriously consider this as an alternative way of growing your return on your capital today</p>
<p><strong>3 Action Steps</strong></p>
<p>Draft a list of pros and cons versus straight out business sale</p>
<p>Consider your franchising options – talk to your accountant, lawyer or Business coach</p>
<p><a href="http://boostbusiness.co.nz/art/2010/07/15/boost-business-franchising-lite-programme/">Contact BOOST and order a $899 BOOST Business Franchise lite programme and let us guide you through the decision making process</a></p>
<p>Jeff Smith</p>
<p>The Business Coaching Guy</p>
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		<title>The $299 Business Coach</title>
		<link>http://boostbusiness.co.nz/art/2010/07/01/the-299-business-coach-wgt/</link>
		<comments>http://boostbusiness.co.nz/art/2010/07/01/the-299-business-coach-wgt/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 07:21:42 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=570</guid>
		<description><![CDATA[The $299 Business Coach
Boost Business Coaching Wellington is proud to introduce the $299 Business Coaching program.
The Program is for Wellington Business to have a taste of the BOOST experience. ‘We are proven with a great business track record in other parts of New Zealand’ says Jeff Smith the Master Franchisee for BOOST Business Wellington. We [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The $299 Business Coach</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Boost Business Coaching Wellington is proud to introduce the $299 Business Coaching program.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The Program is for Wellington Business to have a taste of the BOOST experience. ‘We are proven with a great business track record in other parts of New Zealand’ says Jeff Smith the Master Franchisee for BOOST Business Wellington. We are keen to roll out our program to Wellington Business therefore what better way than to offer a small taste of our services.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">For $299 Wellington Business get;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">1. A Fully Structured In-depth Capability Assessment interview on the Business.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">2. Comprehensive business report outlining recommendations based on the Capability Assessment</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">3. A Benchmarking report which outlines your competitor’s turnover, Gross Profit, Staffing etc. This is very handy for businesses to compare where they are positioned in their industry</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">4. An extra BOOST Business Coaching session identifying some immediate actions, tactics and strategies to achieve some early BOOST results.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">5. Access to your BOOST coach for up to two weeks.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">6. 12 Month access to your own online project space with a record of all documentation, notes, action check lists, templates, your business report, benchmarking report and ‘How to’ manual on any of the strategies or tactics discussed.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">7. A FREE USB Stick with Financial Templates such as Break Even analysis, Cashflow Forecasting, Profit &amp; Loss Forecasting etc.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Contact BOOST now. Wellington Business should take advantage now by contacting and registering for the $299 BOOST lite programme</div>
<p>Boost Business Coaching Wellington is proud to introduce the $299 Business Coaching program.</p>
<p>The Program is for Wellington Business to have a taste of the BOOST experience. ‘We are proven with a great business track record in other parts of New Zealand’ says Jeff Smith the Master Franchisee for BOOST Business Wellington. We are keen to roll out our program to Wellington Business therefore what better way than to offer a small taste of our services.</p>
<p>For $299 Wellington Business get;</p>
<p>1. A Fully Structured In-depth Capability Assessment interview on the Business.</p>
<p>2. Comprehensive business report outlining recommendations based on the Capability Assessment</p>
<p>3. A Benchmarking report which outlines your competitor’s turnover, Gross Profit, Staffing etc. This is very handy for businesses to compare where they are positioned in their industry</p>
<p>4. An extra BOOST Business Coaching session identifying some immediate actions, tactics and strategies to achieve some early BOOST results.</p>
<p>5. Access to your BOOST coach for up to two weeks.</p>
<p>6. 12 Month access to your own online project space with a record of all documentation, notes, action check lists, templates, your business report, benchmarking report and ‘How to’ manual on any of the strategies or tactics discussed.</p>
<p>7. A FREE USB Stick with Financial Templates such as Break Even analysis, Cashflow Forecasting, Profit &amp; Loss Forecasting etc.</p>
<p>Wellington Business should take advantage now by contacting and registering for the $299 BOOST lite programme  - Below</p>
<div>
<p style="text-align: center;"><a onclick="self.name = 'parent';" href="https://www.paymate.com/PayMate/ExpressPayment?mid=jpsmith1964&amp;amt=299.00&amp;ref=boostlite" target="_blank"><img class="aligncenter" src="https://www.paymate.com/images/Paymate-Express-Banner-190x60.gif" border="0" alt="Pay with Paymate Express" /></a></p>
</div>
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		<title>Why most small businesses in New Zealand really suck at marketing themselves and what to do about it</title>
		<link>http://boostbusiness.co.nz/art/2010/03/01/why-most-small-businesses-in-new-zealand-really-suck-at-marketing-themselves-and-what-to-do-about-it/</link>
		<comments>http://boostbusiness.co.nz/art/2010/03/01/why-most-small-businesses-in-new-zealand-really-suck-at-marketing-themselves-and-what-to-do-about-it/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:03:47 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>
		<category><![CDATA[Business Grow]]></category>
		<category><![CDATA[New Zealand Business Coach]]></category>
		<category><![CDATA[New Zealand small business]]></category>
		<category><![CDATA[wellington business coach]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=518</guid>
		<description><![CDATA[Small Business in New Zealand make one fundamental marketing mistake. They don’t systemise and treat their marketing like a well tested and well oiled machine.... ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-519" title="Small Business New Zealand" src="http://boostbusiness.co.nz/art/wp-content/uploads/2010/03/Small-Business-New-Zealand.jpg" alt="Small Business New Zealand" width="137" height="52" />Small Business in New   Zealand make one fundamental marketing mistake. They don’t systemise and treat their marketing like a well tested and well oiled machine</p>
<p><strong>They don’t have a strategy.</strong></p>
<p>To them marketing is the activities that surround random placed advertising. Usually this is poorly planned often carried out on a spur of the moment decision or a ‘once only’ offer through their local paper or radio ad salespeople.</p>
<p>These businesses may or may not know who their target market is but they don’t show it in their advertising message. They don’t follow the true tested <strong><em>Problem+Solution+Target Market</em></strong> formula and therefore throw away a lot of their resources and advertising budget.</p>
<p>They are generally all over the place with their medium, method and message instead of being focused on one target market and one problem and one solution at a time</p>
<p><strong>They don’t know that advertising is not marketing</strong></p>
<p>Yes I know Mr. Marketing Student 101 the 4ps are Pricing, Promotion, Product and Place. However promotion is only one element of the so called 4ps marketing mix. The reason that a lot of New   Zealand small businesses concentrate on the advertising and gimmickry is because it’s the ‘sexy’ side of marketing.</p>
<p>They don’t have a big picture view of marketing and don’t start with the basics first i.e They don’t look at their positioning and targeting strategies based on their product or service and ideal customers. This way they don’t let that direct their pricing, promotion, and distribution strategies.</p>
<p><strong>They are not different on purpose</strong></p>
<p>Many New Zealand small businesses copy the same old rubbish that everyone else uses. This way they are guaranteed to get the same bad results. Even if the marketing is good for one business, it’s probably not going to be that great for their businesses. These businesses forget that they are not the same business so their goals, objectives, target audience, capabilities, etc. are not the same. Secondly – ‘me too marketing’ &#8211; does nothing to distinguish their businesses from their competitors. Why would someone buy from them if they are no different than their competitors?</p>
<p>Most New Zealand small businesses forget to give their customers compelling reasons to buy, by not demonstrating that they have something that their competitor does not. Be different on purpose. (Otherwise start the price battle!)</p>
<p><strong>They are amateurs and DIYers</strong></p>
<p>Small New Zealand business people are good at their craft. They are great plumbers, doctors, lawyers, store owners, beauticians, chefs, dry cleaners, accountants. Most of them don&#8217;t know anything about marketing- and don&#8217;t have the time or patience to learn. And that&#8217;s ok. It would cost them more to learn and do it themselves than it would to pay someone competent to do it for them. I don&#8217;t want to fix my own broken pipes, or operate on my own heart. I&#8217;m no good at it. But other businesses are. That&#8217;s why I pay them to do it for me. However, most Kiwi Businesses insist ion doing it them selves. They don’t learn the basics of marketing and don’t start with understanding their marketplace, or find a profitable niche, or define their product or service to serve that niche.</p>
<p>If they did this right, they would either find themselves with no true competition or you they would stand out head and shoulders above their competitors</p>
<p><strong>Small businesses think they can have the same marketing impact as Coke and Macdonalds put together</strong></p>
<p>The problem is most Kiwi small businesses don&#8217;t have the money to market like the big boys. The big companies can run branding campaigns and hire expensive Ad companies to produce visually entertaining and stimulating masterpieces that make you almost drool for that new Big Mac or the latest Ford Focus.</p>
<p>NZ Businesses cant can&#8217;t afford to run image only ads. Funnily enough, aggressive newspaper advertising departments tell them they can. They don’t realise that their ads have to work hard to create awareness <span style="text-decoration: underline;">and </span>generate sales or leads.</p>
<p>Unfortunately most small businesses dont market wisely and don’t test and measure to ensure that every dollar they spend is an investment that will produce a measurable return.. NZ Businesses are especially hopeless at using ads that have a call to action to spur a visit to their shops, their websites, or generate phone calls.</p>
<p>Most of them don’t realise until its too late that to do anything else is to risk losing money and ultimately fail in business.</p>
<p><strong>Its all over the place</strong></p>
<p>They are trying random things not really knowing why or they are dabbling in marketing with no real goal, process, or system. As a result their marketing strategy and tactics are not connected to each other or working together in harmony. In fact, they might even be working against each other.</p>
<p>For example running a discounted promotional offer to their prestige clientele using their prestigious services</p>
<p>Tactics must be aligned with strategies and support your goals. Every piece of marketing communication must be integrated with your brand and marketing strategies to be consistent and produce desired results.</p>
<p><strong>Its all over the place part 2 – No system, no processes</strong></p>
<p>Most small businesses have no system in place for marketing. There is no plan for properly evaluating the marketplace and finding profitable niches. There is no system to help position or reposition their products or services to serve those niches. This is especially devastating when their marketplace is changing at a hundred miles an hour every day.</p>
<p><strong>There’s no F.U.</strong></p>
<p>Many Kiwi small businesses, have leads that go un-nurtured and un-converted. Not because they are bad leads but because they don’t follow up.  Chances are, if the lead was not ready to buy right then or at least have a sales person talk or visit with him right then, the lead was pushed to the back burner and evaporated into space.  Or the customer that visited their store once, or even purchased once, never returned and was never contacted with any type of follow up marketing by the business.</p>
<p>Kiwi Businesses don’t realise that if their business relies on generating leads to turn into clients/customers, then they need to have an automated follow up system in place. Most of them haven’t implemented a system to capture their contact information to send them follow up emails and newsletters and contact them by phone or in person to keep in touch with them and nurture their relationship.</p>
<p><strong>Hard Work – Not automation!</strong></p>
<p>Kiwi Businesses are terrible at making sure that their marketing tactics are not automated where they can be automated. This makes sure that marketing is a drag, a bore, and a chore and pretty soon business owners get so busy following up there is not enough time for doing and managing the rest of the business. These business owners are probably not taking the time to measure the results of their marketing so they don’t know what, results their marketing produces.</p>
<p>They get frustrated, anxious  and wonder if marketing is really helping their business at all. They start questioning their time and effort spent on marketing and pretty soon they are doing no marketing at all. Which virtually guarantees their business will not grow- and makes it highly probably that it will not survive for very long.</p>
<p><strong>Conclusion &#8211; New Zealand small Businesses<br />
</strong></p>
<p>Tools are available along with the simple skills and rules in marketing to turn your marketing effort from a chore into an automatic measured series of tactics. Don’t delay, educate yourself today or get professional help with a business coach or marketing consultant. Invest wisely and get an ongoing return on your investment</p>
<p>Check out <a href="http://boostbusiness.co.nz/art/2009/12/22/business-advice-wellington/">Wellington Business Advice</a></p>
<p>Want to talk to a business coach without the long term commitment &#8211; try our $299 business coaching lite programme. <a href="http://boostbusiness.co.nz/art/2009/09/09/the-299-business-coach/">Benefits Here</a></p>
<p>Yes &#8211; I want to trial BOOST  &#8211; <a href="http://boostbusiness.co.nz/art/2010/03/01/payment-page-299-business-coach/">pay for the $299 Business coach here</a></p>
<p>Questions Call Jeff Smith BOOST NZ Master Franchisee 021 &#8211; 566 &#8211; 535</p>
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		<title>Payment Page &#8211; $299 Business Coach</title>
		<link>http://boostbusiness.co.nz/art/2010/03/01/payment-page-299-business-coach/</link>
		<comments>http://boostbusiness.co.nz/art/2010/03/01/payment-page-299-business-coach/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 09:58:23 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=521</guid>
		<description><![CDATA[Click link below to pay for your $299 BOOST coaching Lite programme.
Once your payment has been made we will make contact and begin your BOOST Lite Programme


Click here to pay securely for your 299 BOOST Lite programme
GST Invoice will be issued

]]></description>
			<content:encoded><![CDATA[<p>Click link below to pay for your $299 BOOST coaching Lite programme.</p>
<p>Once your payment has been made we will make contact and begin your BOOST Lite Programme</p>
<div>
<p style="text-align: center;"><a onclick="self.name = 'parent';" href="https://www.paymate.com/PayMate/ExpressPayment?mid=jpsmith1964&amp;amt=336.38&amp;ref=299programme" target="_blank"><img class="aligncenter" src="https://www.paymate.com/images/ebay/paymateexpmastervisa_88x31.gif" border="0" alt="Pay with Paymate Express" /></a></p>
<p style="text-align: center;"><a href="https://www.paymate.com/PayMate/ExpressPayment?mid=jpsmith1964&amp;amt=336.38&amp;ref=299programme">Click here to pay securely for your 299 BOOST Lite programme</a></p>
<p style="text-align: center;">GST Invoice will be issued</p>
</div>
]]></content:encoded>
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		<title>Absolutely the last thing you should do before selling your business &#8211; Ray Whites Paraparaumu discount page</title>
		<link>http://boostbusiness.co.nz/art/2010/01/29/absolutely-the-last-thing-you-should-do-before-selling-your-business-ray-whites-paraparaumu-discount-page/</link>
		<comments>http://boostbusiness.co.nz/art/2010/01/29/absolutely-the-last-thing-you-should-do-before-selling-your-business-ray-whites-paraparaumu-discount-page/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 07:43:04 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=496</guid>
		<description><![CDATA[
&#8220;Ray Whites Paraparaumu are subsidising their clients $50 to a BOOST seminar on gearing up your business to sell&#8221;

COURSE FULL &#8211; THANKS &#8211; PLEASE KEEP AN EYE OUT FOR OUR NEXT DATES BY CONTACTING US ON info@Boostbusiness.co.nz




Title: The  Absolutely last thing you should do when selling your  business!
Target Market: Anyone  who intends [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-504" title="raywhitelogo" src="http://boostbusiness.co.nz/art/wp-content/uploads/2010/01/raywhitelogo.jpg" alt="raywhitelogo" width="111" height="39" /></p>
<p style="text-align: center;"><strong>&#8220;Ray Whites Paraparaumu are subsidising their clients $50 to a BOOST seminar on gearing up your business to sell&#8221;</strong></p>
<p style="text-align: center;">
<p style="text-align: center;"><strong>COURSE FULL &#8211; THANKS &#8211; PLEASE KEEP AN EYE OUT FOR OUR NEXT DATES BY CONTACTING US ON info@Boostbusiness.co.nz</strong></p>
<p style="text-align: center;">
<p style="text-align: center;"><strong><br />
</strong></p>
<p style="text-align: center;">
<p>T<span style="color: #808080;">itle: The  <span style="text-decoration: underline;">Absolutely </span>last thing you should do when selling your  business!</span></p>
<p><span style="color: #808080;">Target Market: Anyone  who intends selling their business over the next 2 – 10  years</span></p>
<p><span style="color: #808080;">Topic: This seminar is a short workshop discussing the most common mistakes that business owners make when selling their business that costs thousands / hundreds of thousands of dollars. You will go away with knowledge, templates &amp; specific actions to add thousands of dollars of value to your business. You will also find out the last thing that you should do when selling your business!</span></p>
<p><span style="color: #808080;">Time: 9.30am &#8211;  12.00pm</span></p>
<p><span style="color: #808080;">Date: Thursday  18<sup>th</sup> February<br />
</span></p>
<p><span style="color: #808080;">where: Porirua Chamber of Commerce &#8211; Parumoana Street &#8211; Porirua</span></p>
<p><span style="color: #808080;">Cost $99 per  participant or $49 for Businesses reffered by Ray White Paraparaumu (Must use link below)</span></p>
<p style="text-align: center;"><span style="color: #808080;"><a href="https://www.paymate.com/PayMate/ExpressPayment?mid=jpsmith1964&amp;amt=49.00&amp;ref=Ray Whites Paraparaumu">Click here to book and pay securely a GST invoice will be issed by BOOST Business Coaching<br />
</a></span></p>
<p style="text-align: center;">
<div>
<p style="text-align: center;"><span style="color: #808080;"><a onclick="self.name = 'parent';" href="https://www.paymate.com/PayMate/ExpressPayment?mid=jpsmith1964&amp;amt=49.00&amp;ref=Ray Whites Paraparaumu" target="_blank"><img class="aligncenter" src="https://www.paymate.com/images/Paymate-Express-Banner-190x60.gif" border="0" alt="Pay with Paymate Express" /></a></span></p>
<p style="text-align: center;"><span style="color: #808080;"><a href="javascript:(function(){f='http://www.addtoany.com/share_save?linkurl='+encodeURIComponent(window.location.href)+'&amp;linkname='+encodeURIComponent(document.title);a=function(){if(!window.open(f,'addtoany','width=800,height=600,toolbar=yes,location=yes,directories=yes,status=yes,menubar=yes,scrollbars=yes,resizable=yes'))location.href=f+'jump=yes'};if(/Firefox/.test(navigator.userAgent)){setTimeout(a,0)}else{a()}})()">Share/Save</a></span></p>
</div>
<p><span style="color: #808080;">Presented  by</span></p>
<p><span style="color: #808080;">Jeff  Smith</span></p>
<p><span style="color: #808080;">BOOST Business  Coaching</span></p>
<p><span style="color: #808080;"><a title="blocked::mailto:info@boostbusiness.co.nz" href="mailto:info@boostbusiness.co.nz">info@boostbusiness.co.nz</a></span></p>
<p><span style="color: #808080;"><a title="blocked::http://www.boostbusiness.co.nz/" href="http://www.boostbusiness.co.nz/">www.boostbusiness.co.nz</a></span></p>
<p><em>“</em><em>The  plan with Jeff&#8217;s guidance helped turn our business around and we headed off with  confidence and new direction.&#8221;</em></p>
<p><em>John  and Coralee Stevens </em></p>
<p><em>CAS  cleaning products</em></p>
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		<slash:comments>0</slash:comments>
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		<title>Payment Page</title>
		<link>http://boostbusiness.co.nz/art/2010/01/19/payment-page-miscellaneous/</link>
		<comments>http://boostbusiness.co.nz/art/2010/01/19/payment-page-miscellaneous/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 22:45:48 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=481</guid>
		<description><![CDATA[
BOOST Payment Page &#8211; Miscellaneous
Please click below to make secure payments for coaching or seminars using a credit card.
A separate detailed GST invoice will be issued and emailed to you from BOOST Business Coaching.


]]></description>
			<content:encoded><![CDATA[<div>
<p style="text-align: center;">BOOST Payment Page &#8211; Miscellaneous</p>
<p style="text-align: center;">Please click below to make secure payments for coaching or seminars using a credit card.</p>
<p style="text-align: center;">A separate detailed GST invoice will be issued and emailed to you from BOOST Business Coaching.</p>
<p style="text-align: center;"><a onclick="self.name = 'parent';" href="https://www.paymate.com/PayMate/ExpressPayment?mid=jpsmith1964" target="_blank"><img class="aligncenter" src="https://www.paymate.com/images/Paymate-Express-Banner-190x60.gif" border="0" alt="Pay with Paymate Express" /></a></p>
</div>
]]></content:encoded>
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		<title>Move To New Zealand &#8211; Business Visa</title>
		<link>http://boostbusiness.co.nz/art/2010/01/16/move-to-new-zealand-business-visa/</link>
		<comments>http://boostbusiness.co.nz/art/2010/01/16/move-to-new-zealand-business-visa/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 07:47:51 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Business Boost New Zealand]]></category>
		<category><![CDATA[Move to New Zealand - Business Visa]]></category>

		<guid isPermaLink="false">http://boostbusiness.co.nz/art/?p=466</guid>
		<description><![CDATA[New Zealand Business Climate
New Zealand appeals to foreign investors because we’re a safe and stable country with a strong commercial outlook. Many parts of the world suffer economic, religious and political upheavals. New Zealand is fortunately free of the turmoil experienced in other countries. And our code of business practice is straightforward and direct.
We have [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_467" class="wp-caption alignleft" style="width: 111px"><img class="size-full wp-image-467" title="Move to New Zealand" src="http://boostbusiness.co.nz/art/wp-content/uploads/2010/01/map2.jpg" alt="Map of New Zeland" width="101" height="127" /><p class="wp-caption-text">Map of New Zeland</p></div>
<p><strong>New Zealand Business Climate</strong></p>
<p>New Zealand appeals to foreign investors because we’re a safe and stable country with a strong commercial outlook. Many parts of the world suffer economic, religious and political upheavals. New Zealand is fortunately free of the turmoil experienced in other countries. And our code of business practice is straightforward and direct.</p>
<p>We have a democratic political system, a free-market philosophy, and our economy is strong.</p>
<p>New Zealand is geographically isolated from the rest of the world, but this has a big advantage – we’re the first country to greet each new business day. So we’re always ahead and able to do business with every other country.</p>
<p>Add the creative and independent approach of many New Zealand entrepreneurs and you have an ideal investment opportunity. The business scene here is strong and flourishing.</p>
<p>All of this leads to great investment opportunities and it’s a solid basis for establishing a new business.</p>
<p><strong>Business Visa </strong></p>
<p>Thinking of Moving to New Zealand on a Business Visa. BOOST Business can assist you with Business Planning for new businesses or relocating businesses. We can advise on the Economic Climate and put a good case up for you backed up with data, local knowledge and expertise</p>
<p><strong>We Provide:</strong></p>
<p>- Business Planning</p>
<p>- Data and Statistics</p>
<p>- A Local representative for your business in the start up phase</p>
<p>- Business Relocation services throughout New Zealand</p>
<p>- Introduction to suppliers / customers</p>
<p>- Good linkages into Business Associations, Government Departments and all types of opportunities in New Zealand</p>
<p>New Zealand is a fantastic place to live work and play. We can help you get here.</p>
<p>We are not immigratrion consultants, however have a relationship with NZs finest immigration consultancy if required.</p>
<p>For official information on immigration please check out the <a href="http://www.immigration.govt.nz/">NZ immigration page &#8211; Here.</a></p>
<p><strong>Contact Us</strong></p>
<p>Contact us and we will forward a FREE info pack on our Services for relocating or new businesses. Email info@boostbusiness.co.nz or call +64 4 2982667</p>
<p><a href="javascript:(function(){f='http://www.addtoany.com/share_save?linkurl='+encodeURIComponent(window.location.href)+'&amp;linkname='+encodeURIComponent(document.title);a=function(){if(!window.open(f,'addtoany','width=800,height=600,toolbar=yes,location=yes,directories=yes,status=yes,menubar=yes,scrollbars=yes,resizable=yes'))location.href=f+'jump=yes'};if(/Firefox/.test(navigator.userAgent)){setTimeout(a,0)}else{a()}})()">Share/Save</a></p>
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