BOOST Business Coaching

No of course not – it’s a fact that in any business marketing and making sales are the ways to produce recurring and new income. The challenge in a sluggish economy is to find newer, more innovative and clever ways of promoting your operation.

Of course one overlooked way that costs very little, but can have huge payoffs, is entering local and regional business awards.

In the Nature Coast region these are the 2010 Electra Business Awards.

Businesses all over the country in recent years have been recognised in business excellence, community service, or leadership. However the real marketing payoff often is the stories through the media about the winning companies. You become newsworthy and the media wants to tell your story. Newspaper and Radio interviews follow; profile is lifted and in some cases more opportunities to bid on contracts as profile is often lifted well beyond their local markets.

The most absolute best thing about winning awards is the credibility of having someone else tooting your horn. You can then use this endorsement I your total marketing mix by proudly displaying your winners logo on websites, order forms, other advertising and so on.

However, none of this is yours unless you take the first step. Go to the business awards website today and register your interest. You will have access to help in taking you through the process and you can be sure that you are taking a right step in marketing your business.

Now is not the time to stop marketing your businesses… go to www.electra.co.nz/businessawards

Why NZ Businesses suck at marketing and what to do about it